The Scheme of “2016 the Monkey Year JiQing Zodiac Design Competition”

2015-06-11

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I. Competition Purpose
1.Background
Beijing Municipal Bureau of Cultural and Today Art Museum jointly determined to hold the zodiac design competition annually from 2015 with the purpose of promoting Chinese zodiac culture abroad and enhancing the popularity and participation of “Happy New Year” activities. The competition is authorized by Beijing Municipal Bureau of Culture, and undertaken by Today Art Museum. The first session of “2015 the Goat Year JiQing Zodiac” have draw the attention of the public. More than 1880 artworks from domestic and overseas competitors were collected by Today Art Museum after two months. The competition committee will select one first prize, three  second prizes and five third prizes and awarded the certificate and bonus for the winners after five days of public selection.

On the basis of the success of the last year, The competition invites global artists, designers and citizens to create artworks with the theme of Year of Monkey. The artworks will be collected from   11 June 2015 to 30 September 2015 in order to provide more free time for the designers.

2.Theme
Happy Chinese New Year, Spring Festival on Monkey(金猴闹春)
In the Chinese zodiac, “monkey” has the most intimate relationship with human and being as  intelligent, witty, brave as well as the symbol of wisdom and reiki. Particularly young people are fond of monkeys.There are a wealth of literary quotations about the monkey in Chinese ancient books. However, the image of the “Monkey” in “Journey to the west” left a deep impression to the people. A vivid description of “Spring Festival on Monkey” illustrates the people’s happiness and the best wishes for the new year.

II. Organizers
Sponsor:Beijing Municipal Bureau of Culture
Undertake: Beijing Foreign Cultural Exchange Center, Today Art Museum
Supporters: The Overseas Chinese Affairs Office of the People’s Government of Beijing Municipality

III. Participants
The competition is open to both domestic professional and non-professional design lovers.There will be two divisions: domestic and overseas division.

IV. Competition Content
Participants should submit the work in the form of graphic design about zodiac Monkey as well as a brief introduction.
In the theme of “Happy Chinese New Year, Spring Festival on Monkey”, the entries should integrate the historic significance of cultural activity of “Happy Chinese New Year”, emphasize its jubilance and blessing, and design meaningful images combined with the participant’s own cultural background.

V. The Organizing Committee
The Organizing Committee is composed of Beijing Municipal Bureau of Cultural and Today Art Museum.

VI. The Selection Committee
The Selection Committee is composed of experts from Beijing Municipal Bureau of Culture anf Today Art Museum. There are 7 judges in total.

VII. Procedures
1.Program launch and publicity
Program Launch: Jun. 11st, 2015
Visiting Professional Designers and publicity: Jun. 15th,2015 -- Sept.1st, 2016
Publicizing department: Beijing Municipal Bureau of Culture,Beijing Foreign Cultural Exchange Center, Today Art Museum

2.Entries submission and the deadline
Application time: Jun. 12th, 2015 -- Oct. 31th, 2015
Application way: Please email the work and application form to jqsx2016@todayartmuseum.org  
Email Title: Locality+the participant’s name+the worker’s name
The official website:http://www.todayartmuseum.com/ (Download Application )
Tel: Ms.Li +86 01 58760600-102

*Requirements for entries
1) The entries must be original. Any plagiarism will render the work invalid.
2) The entries must not contain any elements violating laws and regulations of the People’s Republic of China and others’ privacy and involving sexual or religious discrimination.
3) The organizer is not responsible for the entries’ copyrights and portraiture rights. Participants should address by themselves to guarantee the organizer’s interest.

*Copyright
Participation of the competition means the participant unconditionally allows the organizer (Beijing Municipal Bureaus of Culture and Today Art Museum) to use the following right for free:
1)The right to use the participant’s portrait and name with the purpose of publicity
2)The right to use the work in exhibiting, broadcasting, televising, photographing, video and Internet publicity, printing and publishing, and news reporting
3)The right to develop derivatives based on the artwork
During the activity, the organizer will protect the participant’s copyright according to law.

3.Works Selection
Selection: Nov. 1st – Nov. 9th, 2015
Awards announcement: Undetermined
Way to announce: Please check on the official website of Today Art Museum
Selecting procedure: Joint selection by 7 judges to select 1 first prize, 3 second prizes, and 5 third prizes.
Publicity: Publish the list of winners during the “Joyous Spring Festival” and publicizing the wining works through TV, websites, emails, posts, etc.

4. Awards
The first prize: 20,000 RMB
The second prize: 10,000RMB
The third prize: 5000RMB
*The prize is supported by Today Art Museum.