The Scheme of “2015 the Goat Year JiQing Zodiac Design Competition”


I. Competition Purpose
Beijing Municipal Bureau of Culture and Today Art Museum jointly determined to hold the zodiac design competition annually from 2015 with the purpose of promoting Chinese zodiac culture abroad and enhancing the popularity and participation of “Happy Chinese New Year” activities. The Competition is authorized by Beijing Municipal Bureau of Culture, and undertaken by Today Art Museum.
The competition invites global artists, designers and citizens to create artworks with the theme of Year of Goat. The winners will be selected and given awards by the competition committee. The winning artworks will be reported and popularized by domestic and overseas authoritative media during the Spring Festival of 2015.

Happy Chinese New Year, Three Goats Bringing Bliss (三羊开泰)
“Three Goats Bring Bliss” stems from I Ching. People widely use it to greet each other, wishing fortune and peace at the beginning of a new year. 

II. Organizers
Sponsor: Beijing Municipal Bureau of Culture
Undertaker: Today Art Museum
Supporters: Bureau for External Cultural Relations of Ministry of Culture, The Overseas Chinese Affairs Office of the People’s Government of Beijing Municipality

III. Participants
The competition is open to both domestic and overseas professional and non-professional design lovers. There will be two divisions: domestic division and overseas division.

IV. Competition Content
Participants should submit the work in the form of graphic design about zodiac Goat as well as a brief introduction.
In the theme of “Happy Chinese New Year, Three Goats Bringing Bliss”, the entries should integrate the historic significance of the cultural activity of “Happy Chinese New Year”, emphasize its jubilance and blessing, and design meaningful images combined with the participant’s own cultural background.

V. The Organizing Committee
The Organizing Committee is composed of Beijing Municipal Bureau of Culture and Today Art Museum.

VI. The Selection Committee
The Selection Committee is composed of experts from Beijing Municipal Bureau of Culture and Today Art Museum. There are 7 judges in total.

VII. Procedures
1.Program launch and publicity
Program Launch: Nov. 18th, 2014
Visiting Professional Designers and publicity: Nov. 20th, 2014—Jan. 20th. 2015 
Publicizing department: Beijing Municipal Bureau of Culture, Today Art Museum

2.Entries submission and the deadline
Application time: Nov. 20th, 2014 – Jan. 20th, 2015
Application way: Please email the work and application form to
Email Title: Locality+the parcipant’s name+the work’s name
The official website: (click and download the application form)
Tel: Ms. Fa  +86 01 58760600-102 

*Requirements for entries
1) The entries must be original. Any plagiarism will render the work invalid.
2) The entries must not contain any elements violating laws and regulations of the People’s Republic of China and others’ privacy and involving sexual or religious discrimination.
3) The organizer is not responsible for the entries’ copyrights and portraiture rights. Participants should address by themselves to guarantee the organizer’s interest.

Participation of the competition means the participant unconditionally allows the organizer (Beijing Municipal Bureaus of Culture and Today Art Museum) to use the following right for free:
1)The right to use the participant’s portrait and name with the purpose of publicity
2)The right to use the work in exhibiting, broadcasting, televising, photographing, video and Internet publicity, printing and publishing, and news reporting
3)The right to develop derivatives based on the artwork
During the activity, the organizer will protect the participant’s copyright according to law.

3.Works Selection
Selection: Jan. 21st – Jan. 31st, 2015
Awards announcement: Feb.1st, 2015
Way to announce: Please check on the official website of Today Art Museum
Selecting procedure: Joint selection by 7 judges to select 1 first prize, 3 second prizes, and 5 third prizes.
Publicity: Publish the list of winners during the “Joyous Spring Festival” and publicizing the wining works through TV, websites, emails, posts, etc.

4. Awards
The first prize: 20,000 RMB
The second prize: 10,000RMB
The third prize: 5000RMB
*The prize is supported by Today Art Museum.