The "Beauty of Intangible Cultural Heritage · Today's Life -2025 Handicraft Art Design Exhibition" jointly organized by Today's Art Museum and the Intangible Cultural Heritage Beauty Alliance is hosted by renowned curator Mr. Zeng Hui. With the concept of "bringing modern design into traditional craftsmanship and traditional craftsmanship into modern life", the exhibition focuses on the contemporary transformation and innovation of traditional Chinese craftsmanship. The exhibition gathers more than 30 categories of handicraft art design from across the country, with over 1200 works covering handicrafts, art derivatives, cultural and creative products, and innovative designs that integrate art and technology. Key works include Zhu Danian's art derivatives, Wu Haoyu's contemporary pottery, Cai Dequan's (Little Blacksmith Shop) modern iron art, Liang Xuefang's Su embroidery art, and Ni Xiaozhou's "Sound Bamboo" series bamboo art design, which was awarded the title of "Asia Pacific Bamboo Art Craftsman".

The exhibition also introduces multiple themed sections, including the "Searching for Chinese Colors" plant dyeing exhibition, contemporary glass art, lacquerware art, and traditional furniture design, comprehensively presenting the contemporary transformation and innovative vitality of Chinese traditional craftsmanship. The '2025 China Handmade Art and Design Exhibition' will be a cultural exploration that goes beyond the objects themselves. The Beauty of Intangible Cultural Heritage: Today's Life "is not only an exhibition brand, but also a cultural proposition. The exhibition strives to make every item fully utilized and beautiful. Open up the audience's imagination of the diversity of intangible cultural heritage in modern society, and bring intangible cultural heritage closer to real life.