Swiss Design Classics

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Opening time:2024.11.08
Duration: 2024.11.09 -- 2025.01.12
Location: Today Art Museum Building No.2, No.32 Baiziwan Road, Chaoyang District, Beijing

Exhibition Preface

Nestled in the heart of Europe and shaped by the majestic Alps, Switzerland may be small in size – 232 times smaller than China – but its influence on global innovation and design is anything but modest. With 26 cantons (states) and four national languages – German, French, Italian and Romansh – Switzerland's cultural diversity has fostered a tradition of craftsmanship, design and forward-thinking innovation that is renowned worldwide for its simplicity, functionality and timelessness.

To celebrate 75 years of diplomatic relations between China and Switzerland, Swiss Design Classics, an exhibition featuring 75 iconic furniture pieces that showcase the evolution of Swiss craftsmanship from humble beginnings to global recognition, is presented by the Embassy of Switzerland in China, in collaboration with the Swiss Federal Office for Buildings and Logistics, USM Haller, Switzerland Tourism, and both local and international partners. The exhibition also features a carefully curated selection of travel and tourism posters that exemplify Switzerland's unique approach to visual communication, as well as a special exhibition honouring the influential Swiss artist, designer and teacher Max Bill.

A key focus of the exhibition is Switzerland's ongoing commitment to innovation – not only in design, but also in fields such as engineering, healthcare and sustainability. From groundbreaking inventions such as sparkling water and aluminium foil to pioneering approaches in research and development, Switzerland continues to drive progress across a range of industries. The exhibition also pays tribute to the 80th anniversary of the Most Beautiful Swiss Books competition, offering a glimpse of book designs that have won international acclaim in recent years.

Swiss design and innovation have been influenced by its neighboring countries – France, Italy, Austria, and Germany – and by international collaboration. Scientists, artists, and skilled workers have all contributed to its unique development. Today, Swiss universities such as ECAL in Lausanne and ETH in Zurich attract a growing number of international students, including many from China, underlining the ongoing exchange of knowledge and creativity.

Swiss Design Classics offers a window into the essence of Swiss design and innovation, characterised by technical precision, thoughtful creativity and a deep connection to everyday life. Visitors are invited to discover the profound impact Switzerland has had on the world, as its influence continues to shape both functional objects and broader global narratives in design and innovation.

Curator

Christian Herren

Artist

Max Bill

Works

Opening