On the evening of February 13, 2014, "today, we embrace 13 '14", a large-scale public art project launched by today art museum, was held. In this evening, nearly 200 people who knew or were unfamiliar with each other participated in the activity to break the barrier of strangness and deepen the emotional exchange. In their warm embrace, today art museum became an ocean of love.

Gao peng, chief planner of the event and executive director of today art museum
explained the origin of the event

Participants waited for“the cuddle” to begin

The walls with love notes also attract children

     This valentine's day also comes as China's traditional festival Lantern Festival, today launched the embrace of 13 points and 14 seconds activities significance is not only make people feel better love each other's temperature, also hope that between people through "embrace" in the form of sublimation of art forms from worldly indifferent: even strangers can hug to make the world warm.

Activity site 1

Activity site 2

     The event is an extension of the art project of today's opening year,Anna zarif's "wonderland" solo show. The crowds gathered around LOVE, a large floral installation that transformed the exhibition into a live event. "My flower is a love letter to a future generation" is Anna's interpretation of her work.

     Popular idol and powerhouse singer tan weiwei joined the event with her new single of the same name, hug (London). Tan weiwei performed the song with deep feeling, and participated in the activity to interact with the guests and embrace together, making the perfect combination of music and art. Her new songs, songs and her hugs are a perfect match for the art project "today, we hug". In addition, clarinetist wang tao and zengsheng singer ji jie also came to the event in a low-key manner, and dedicated their warm feelings to today art museum and people with their hugs.

Tan hugged the participants

Tan hug deeply

  In 2014, today art museum will launch a series of activities with the theme of "love" and "warmth" in the spring and summer. After the "Anna solo exhibition" in the end of winter and the "embrace project" in the beginning of spring, today art museum will work with famous contemporary artist cui xiuwen to bring a special art project with the theme of "love" in the beginning of summer. Stay tuned.